Johnson Realty logo
St. Louis, MO 314.726.3174
Illinois618.222.1360

Johnson Realty saves clients over $1,000,000 in sale of their homes

ST. LOUIS, Mo. -- At a time when there's been nothing but doom and gloom in the real estate industry, it's a shock to hear of anyone saving thousands of dollars and actually making money on the sale of their home. But despite the disparaging condition of the real estate market, hundreds of sellers have been saving thousands of dollars. Their secret: they listed their home with Johnson Realty, a nontraditional real estate agency.

Since it started in 2005, Johnson Realty has listed over 400 homes and, to date, has saved its clients over $1 million in commission versus the traditional 6 %.

"Our business model has been a huge success," said co-founder Mike Johnson. "Saving clients $1 million is evidence that what we are doing is working."

Johnson Realty clients save thousands of dollars because of the firm's unique hybrid approach to selling homes. Johnson Realty charges a fraction of the commission of a traditional Realtor, while providing a full range of services. It charges a small listing fee and only 1/3 % commission at closing in exchange for marketing, representation and other traditional Realtor services.

"Today's home buyers and sellers are different than they were 10 years ago," Johnson said. "Back then, people expected to pay 6 % - 7% commission for the sale of their home, and they accepted they would pay thousands of dollars for that service."

Johnson Realty's business model emphasizes an online marketing strategy that harnesses the power of the Internet, making the most of the proven trend that 82% of all homebuyers use the Internet to search for homes.

"Our sales strategy relies heavily on the distribution and placement of our listings online. This allows many buyers searching online to easily locate our homes," said Mike Johnson. "The MLS listing also allows us to advertise our homes for sale to all area agents, no matter which company they work for."

The cost of living has increased, and home values have flattened or faltered. Saving money couldn't be more important right now, said co-founder Cheryl Johnson.

"America has been in a negative savings rate for the past two years. The last time the savings rate was this low was during the Great Depression," she said. "The money we are able to save our clients allows them to lower the sale price of their home for a quicker sale or reinvest that money into a new home."

About Johnson Realty

Johnson Realty of St. Louis was founded in 2005 to bring the Greater St. Louis area an alternative to traditional and discount real estate companies. Johnson Realty is owned by Cheryl and Mike Johnson and currently has over $40 million in home sales. Johnson combines aggressive marketing, full-service expert representation and real financial savings to bring a better way to St. Louis sellers and buyers. For more information, visit www.johnsonrealtyofstlouis.com or call 314-726-3174.

Contact Information:

Katie Brady
KolbeCo Marketing Resources
636-379-3895 x15
katie@kolbeco.net