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St. Louis, MO 314.726.3174

Comparative Market Analysis (CMA)

CMA, On-Site Analysis and MLS Listing Compilation

To help determine a listing price for you home, we will pull a CMA or Comparative Market Analysis from the MLS. A CMA compares your home with similar homes in the area that are currently listed, under contract or have sold within the last year. Of course every house is different, with updates, nicer appliances and modern building materials. We will always recommend getting an appraisal for unique homes, but the best way to help determine your listing price is to go online and "shop" for your home. Type in your area, and suggested price, and see what the other buyers would see if they were looking for your house.

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On-Site Analysis and Staging

At Johnson Realty, we do EVERY listing from your home for a few reasons. First of all, we want to get to know you since we will be representing you throughout the negotiation and closing process. Since we list your home on our wireless computers, your house will be LIVE on the MLS BEFORE we leave, and we want to make sure you are 100% happy with your listing before we post it. Finally, we will do a complete walk through of your house with you and recommend staging techniques, paint colors, and of course how to de-clutter. Home Staging is so important in today's market and it's helpful to have a agent that sees 10 houses a week give you advice on home presentation.

MLS Listing Compilation at your Home

The listing process will take between 1 and 2 hours. During your scheduled appointment, a Johnson Realty listing Agent will go over all of the local Realtor Board's contracts and disclosures so that you fully understand what you are signing. We will also go through the MLS Listing with you line by line, so that you are happy with the information we are putting towards the public. Once you are happy with the listing, and ALL owners of the property have signed the paperwork, your listing will go live. We will receive payment at the time of the listing, and we accept Cash, Check, and credit cards. Once the listing agent gets back to the office, our staff will load your pictures and disclosures to the MLS, and will post your home on all the other websites we promote your house on.

Once your Johnson Realty Listing Agent enters your house into the local MLS, they will have to enter a Buyer's Agent Commission. The Buyer's Agent Commission is the commission you pay an agent to bring you a buyer. We suggest offering between 2.5% and 4%, but base your commission on comparable sales.  

This commission is ONLY paid when an Agent procures a buyer and brings them to your house. With Johnson Realty, you do not have to pay a buyer's agent commission if you find the buyer on your own. (open house, Craig's list, friend, etc.)